Is television programmes production marketable in Kenya? is a question many aspiring media professionals ask when considering their career paths. With the rapid evolution of the media landscape, driven by digital transformation and changing consumer preferences, it’s essential to assess the viability and prospects of a career in television programmes production within the Kenyan context. ​

Job Demand in Kenya: Are Television Programme Producers in Demand?

Kenya’s media industry remains vibrant, with numerous television stations and production houses operating across the country. According to job boards, there are currently over 18 active vacancies for TV producers in Kenya at the time of publishing this article. Major employers include Family Media, Kenya Broadcasting Corporation (KBC), and Christ Is the Answer Ministries (CITAM). However, the competition is stiff, and employers often seek candidates with a blend of technical skills and creative flair. ​

Our Marketability Rating for this course is: Average​.

Education Path: Certificate, Diploma, or Degree – Which is Best?

The level of academic qualification significantly influences employability in television programmes production. ​

• Certificate: Suitable for entry-level positions or support roles; however, opportunities are limited. ​
• Diploma: Offers practical skills and is often sufficient for technical roles in smaller media houses. Institutions like Zetech University and Talanta Institute offer diploma programs in film and television production.
• Degree: Preferred by major media organizations; provides comprehensive training and better prospects for advancement. ​

Recommendation: Pursuing a diploma or degree is advisable for those aiming for long-term success in the industry. ​

Should Students Pursue Television Programmes Production in Kenya?

Yes, if you are passionate about storytelling, adaptable to technological changes, and willing to acquire multimedia skills. The industry values versatility, and those who can produce content across various platforms are in demand. ​

No, if you are seeking immediate job security or are unwilling to continuously update your skill set. The field is competitive, and success often requires persistence and continuous learning. ​

Salary Expectations in Television Programmes Production

Salaries in television programmes production vary based on experience, employer, and individual negotiation.

• Entry-Level: Approximately KES 28,775 to KES 93,476 per month .​kenya.paylab.com
• Mid-Level: Around KES 126,000 per month, as reported by employees at BBC Kenya. ​
• Senior-Level: Can exceed KES 150,000 per month, depending on the role and media house. ​

It’s important to note that these figures can fluctuate based on various factors, including the producer’s niche, audience reach, and additional roles such as content creation or editorial responsibilities. ​

Final word: Is television programmes production marketable in Kenya

Television programmes production in Kenya offers opportunities for those who are passionate, adaptable, and willing to embrace the digital transformation of the media industry. While the field is competitive, individuals with a strong academic background, multimedia skills, and a commitment to continuous learning can find rewarding careers. Prospective students should carefully consider their interests and the evolving nature of the industry before committing to this path. ​