Who is a sales and marketing craftsman?
A sales and marketing craftsman is a craftsperson or a worker skilled in sales and marketing or a closely related field. Sales in simple terms is the exchange of goods and services for money. Marketing is an activity of promoting or selling a product or service to achieve set sales target. Sales and marketing deals with various activities that relates to promotion of various goods and services with an objective of selling or exchanging goods and services for money. Under the guidance and supervision of senior marketing officers, sales and marketing craftsmen assists in developing sales strategies or marketing campaigns to maximize business profits among other duties.

Other related title(s)

1. Salesperson
2. Sales clerk
3. Salesman
4. Sales assistant
5. Marketing assistant
6. Sales and marketing master craft person III

What is the work environment?
Sales and marketing craftsmen works in various environments both indoor and in the field among others

Some important skills and qualities to have

1. Good communication skills
2. Good teamwork skills
3. Good networking skills
4. Good organization skills
5. Commercial awareness
6. Creativity skills
7. Problem solving skills
8. Basic IT skills
9. Persistence and never giving up
10. Among others

What are some career opportunities?
Sales and marketing craftsmen can find employment opportunities in various businesses in both private and public sectors.

Sales and marketing craftsmen can also use their creativity and start their own businesses.

Becoming a sales and marketing craftsman

Minimum admission requirements

1. A mean grade of D (Plain) and above in the Kenya Certificate of Secondary Education (KCSE) examination or its equivalent;
2. Artisan certificate/ completion of KNQF level 4
3. Or other approved qualification

Training & Study options
If you meet the above minimum admission requirements, you can proceed to a Technical Vocational Education and Training (TVET) college and enroll for a relevant craft certificate course. Craft courses are also offered within Vocational Training Centers (VTCs) within your region.

What course(s) can you pursue in TVET colleges?

1. Craft certificate in sales and marketing
2. Or other similar/ related fields

Qualifications Level
Kenya National Qualifications Framework (KNQF level 5)

Education Progression
Upon a successful completion of a craft certificate course, you can advance your education upward (in a relevant field) up to university level if you like. How is this possible?

1. Get a craft certificate
2. Advance to diploma certificate, (in a relevant field)
3. Advance to degree certificate, (in a relevant field)

How to Join TVET College
There are two ways you can follow to join training institution(s) in pursuit of your career of choice.

1. Applying through Kenya Universities and Colleges Central Placement Service (Kuccps), for government sponsored students.
2. Applying directly to training institution of your choice, for self-sponsored students.

Financial Aid
There are various ways you can access financial aid to support your postsecondary education. Some of them are listed below;

1. Apply for education loan through Higher Education Loans Board (HELB). Besides the loan, HELB can also give you a bursary. Visit HELB website for more information on loan limits and bursaries.
2. Apply for education bursaries from National Government Constituency Development Fund (NG-CDF), from your local Member of Parliament, (MP).
3. Access education bursaries from your County Government.
4. Some corporate organizations, colleges and universities offer scholarships to bright but needy students, among other sources.
5. Get timely information on these scholarships, bursaries and financial aid to know where and when to apply.

Important note!
Information provided on this website is for career awareness only, and not for any other purpose.