​Is broadcast journalism marketable in Kenya? is a question frequently posed by aspiring media professionals making career choices. With the media landscape evolving rapidly due to digital transformation, understanding the current state of broadcast journalism in Kenya is crucial for students considering this career path. This article delves into the demand for broadcast journalists, evaluates the value of different academic qualifications, discusses salary expectations, and provides a well-informed recommendation. ​

Job Demand in Kenya: Are Broadcast Journalists Still Needed?

Kenya’s media industry remains vibrant, with numerous outlets such as the Kenya Broadcasting Corporation (KBC), Nation Media Group, and Royal Media Services. However, the demand for traditional broadcast journalists has been affected by the rise of digital media platforms. According to major job advertising platforms and newspapers in Kenya, there are currently around 18 to 27 active journalism-related vacancies in Kenya at the time of publishing this article. While opportunities exist, they are often competitive and favor candidates with multimedia skills. ​

Our Marketability Rating for this course is therefore: Average​

Education Path: Certificate, Diploma, or Degree – Which is Best?

The level of academic qualification significantly influences employability in broadcast journalism. ​

• Certificate: Suitable for entry-level positions or support roles; however, opportunities are limited.
• Diploma: Offers practical skills and is often sufficient for technical roles in smaller media houses. ​
• Degree: Preferred by major media organizations; provides comprehensive training and better prospects for advancement. ​

Recommendation: Pursuing a degree is advisable for those aiming for long-term success in the industry. ​

Is broadcast journalism marketable in Kenya? Should Students Take Broadcast Journalism in Kenya?

Yes, if you are passionate about storytelling, adaptable to technological changes, and willing to acquire multimedia skills. The industry values versatility, and those who can produce content across various platforms are in demand. ​

No, if you are seeking immediate job security or are unwilling to continuously update your skill set. The field is competitive, and success often requires persistence and continuous learning. ​

How Much Do Broadcast Journalists Earn in Kenya?

Salaries in broadcast journalism vary based on experience, employer, and individual negotiation. ​

• Entry-Level: Approximately KES 37,000 to KES 57,500 per month. ​MySalaryScale
• Mid-Level: Around KES 53,000 per month, as reported by employees at KBC. ​
• Senior-Level: Can exceed KES 100,000 per month, depending on the role and media house. ​

It’s important to note that these figures can fluctuate based on various factors, including the journalist’s niche, audience reach, and additional roles such as content creation or editorial responsibilities. ​

A final word: Is broadcast journalism marketable in Kenya

Broadcast journalism in Kenya offers opportunities for those who are passionate, adaptable, and willing to embrace the digital transformation of the media industry. While the field is competitive, individuals with a strong academic background, multimedia skills, and a commitment to continuous learning can find rewarding careers. Prospective students should carefully consider their interests and the evolving nature of the industry before committing to this path.